Self-Custody Wallet

Bitkey

Bitkey approached us to develop a film that could explain the benefits of their self-custody bitcoin wallet with an approach that was naturalistic and focused on humanity. We leaned into this, by developing a photographic art direction and utilizing visual metaphors to make the technical aspects more relatable. Bitkey is built by humans, for humans. We aimed to make a calming and informative film that showcased the features of the product, while always staying grounded in the natural world and daily life.

RoleS

Art Direction, Design, Animation, & Simulation

CREDITS

Creative Director: Chris Phillips, Animation: Florian Juri, Justin Lawes, & Jordi Pagès, Edit: Justin Lawes, Audio: Antfood

We employed a variety of tools and workflows to push the hyper-realism and tactile qualities of the 3D art direction. The following supercut showcases our process of design and animation development.