Generative Brand Expressions
Inspired by Google's iconic G, I created ten distinct scenes that creatively embed the letter within generative designs, as if they had been dreamed up by different people. We aimed to create a wide spectrum, both in animation style and key personality traits that each represents. While these were carefully crafted, we imagine a day when expressions such as these can be uniquely generated in real-time for each and every one of us.
RoleS
Director / Designer
CREDITS
Creative Director: Nando Costa, Audio: Zelig
